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Want a safer car? Put a quartet in the back seat

rav4_gen_gap

Yep - those are Barbershoppers, all right. GEN GAP, a quartet from the Santa Monica Oceanaires, is featured in a new spot for the Toyota Rav 4, now airing nationally on TV and social media. This is the second national spot for GEN GAP, who previously have appeared in ads for Schick razors.

"The key to booking the spot was our ability to give a barbershop sound to the copy written by the ad agency," says lead Bruce Schroffel, praising tenor Ben Lowe’s ability to  knock out some quick arrangements on the fly. Bari Bob Heron and his son, bass Vance Heron, round out the quartet.